Editor’s Note: In Mr. Greider’s first article on social media education a few weeks back – he discussed the framework of what should be considered worthwhile learning tools and strategies. We used the analogy of how a new employee learns first, then trains on the job. Grieder’s concept for learning was that it should be realistic, measurable and have a mechanism for supporting questions and offering ongoing resources. In his return to this topic for part 2, Grieder offers up a compilation of the resources he has used through the years as he became versatile using social media for business. We do like the listings below across the board – and in our view – we would suggest starting with the books as well – with links to some outstanding thinkers on the modern digital economy.
As I mentioned in Part 1 of this series titled “Social Media Education: Knowing What is Good” social media education can be hard to find. I explained from a learning standpoint, what type of course or education might be most beneficial. In this segment, I want to share some of the resources that I leveraged to build my understanding of how to use social media (Disclaimer: I am not affiliated or compensated in any way from the resources mentioned are being shared for educational purposes only). I am merely offering the resources that I have found of value over the years.
There are many others not mentioned in this post that are of equal value although the resources listed below had the most profound impact on why I continue to leverage social media to share what I have learned with all those who have given me the honor of their attention. Let’s jump right in.
Books: I read the following books over the past few years and have implemented many of the ideas and strategies that I have learned. The key message here is that you must go beyond the books and put your ideas into action. After all “Knowledge without action is pointless.” I would also like to point out that some of the books focus on differentiation and how to stand out.
- Platform Get Noticed in a Noisy World – Michael Hyatt
- UnMarketing – Scott Stratten
- The Thank You Economy – Gary Vaynerchuk
- Create Distinction – Scott McKain
- Socialnomics – Erik Qualman
Blogs: These resources offer up many great ideas that have been tested by the authors that are willing to share not only their successes, but also their failures. Take note of what works and what doesn’t. Although, don’t necessarily discard the failures. Many concepts when implemented generate different results depending upon a multitude of factors (someone’s personal brand, audience, reach, communication frequency & style, etc.…). Blogs also serve as a tremendous source of content to share in addition to your own content should you begin to write articles, blogs, or publish on LinkedIn. Here is a list of some of the key blogs or online publications I frequent:
Live or online courses: These courses are only effective at delivering the knowledge and expertise if they involve activities for you to engage with or practice what you are learning. Another way to measure the value of the training for yourself would be to take courses that perhaps offer a certification type platform where testing is involved to measure the amount of information you were able to retain as a result of the course. Courses that I have taken are as follows:
- Social Media Course – My local American Marketing Association (AMA) offered (included class activities regarding hashtags, ROI metrics on various platforms, etc…)
- Employer sponsored courses
- HubSpot Academy: Inbound Marketing Certification– Free Online Course offering 11 modules under 1 hour each and a testing component with a 70% pass requirement.
We all have to start somewhere and the key to success in anything that you do is preparation. Equip yourself with the knowledge and tools, then go out and implement what you have learned with purpose, persistence, and stay positive. You may not become an overnight Internet sensation, and that’s ok (most of us probably don’t aspire to be that anyway).
When equipped with the knowledge and will to take action, you’ll surely find success in anything that you do including social media. I welcome any ideas as learning is a continuous process and I have an insatiable hunger for knowledge. I’m always looking for my next book or article to read, so reach out on Twitter (@toddgreider) or on LinkedIn and I look forward to sharing ideas with you!