How to Create Content That Rocks


Author: Maggie Crowley & Loic Jeanjean
Company: Advisor Websites

You’ve built a website. Check. You’ve slapped on the obligatory content about your firm, your services and maybe added some graphics for color. Check. You even had the presence of mind to add links to your LinkedIn and Facebook pages. Check. So, now the work of establishing your digital media presence is done.

Not quite.

Just because you’ve built it doesn’t mean they will come. Sure, having a website gives you some legitimacy, but that’s only for the people who manage to find it, and, unless it offers something of real valuewhen they’re there, your legitimacy may still come into question.

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