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Why You Should Care that LinkedIn Bought Newsle

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Aug 7 • LinkedIn, Social Media • 3631 Views • 1 Comment

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Editor’s Note: One of the central challenges in using social media day-to-day is the ability to cut through the noise to hear what your network is really discussing. The volume can be overwhelming as you connect across social networks. Newsle grew in popularity and rose above the fold of others trying to accomplish similar goals (Gist being one) – bring your network to you in a more user-friendly, consumable fashion. What we like about Newsle is its focus on highlighting meaningful updates, as David points out in his discussion. One item we hope also stays is Newsle’s effort to show related connections’ content on other social networks (i.e. also bringing in Facebook relationships).

Did you hear that LinkedIn recently bought the platform Newsle?

Do you know what a Newsle is?

Do you care?

You should if you fall into one of two groups:

1. You are using social media, including LinkedIn, to build your practice.
2. You aren’t using LinkedIn like you should, but you are looking for a reason to dive in.

Newsle is a Google Alerts-style service that scans the web for your contacts and lets you know when someone has been mentioned online.  The exact details of how Newsle will be incorporated into LinkedIn haven’t been revealed, and in the short-term, Newsle will continue as a stand-alone service.

Newsle was attractive to LinkedIn because of the algorithms it developed to aggregate online content about its users’ contacts. Now, LinkedIn will be able to use those algorithms to share better content on your news feed.

And that’s why you should care.

Most financial professionals still perceive LinkedIn, and social media in general, as a one-way marketing vehicle.  That’s a mistake, and it could be a costly one.  You don’t build offline relationships by doing all of the talking, and it’s the same online. The most effective planners know how to listen – to create connection, to uncover problems, and to find agreement. If you realize that one of the valuable uses of LinkedIn is to “listen in” on what your network is doing – well, then you should be fired up that Newsle is now in the LinkedIn fold.

Even if you don’t notice it on the surface, it will enable LinkedIn to provide you with more relevant information about the people in your network.  And your network is filled with the people you want to build relationships with: your clients, your referral partners, and your potential clients.  And if we can go to one source and stay up-to-date with our network, it makes life much easier and efficient.

Did they get a promotion or start working with a new firm?
Did they just receive an industry award?
Did they write an article or were they interviewed?

All of these are noteworthy events; and they are great reasons to reconnect.  Instead of hearing about it 6 months down the line (and too late), you can be aware of what’s happening in real time.  You can be there with congratulations when appropriate, or an offer to help.

Be excited about the Newsle acquisition, not because it will help you speak more to your network, but because it will help you learn more about the people in your network.  In the long run, that will allow you to have much more focused conversations.

A few minutes of time each day can help keep you in touch with hundreds of people.  That’s powerful.

David J.P. Fisher

David J.P. Fisher (D. Fish) is a speaker, coach, and best-selling author of Networking in the 21st Century: Why Your Network Sucks and What to Do About It. Building on 20 years of experience as an entrepreneur and sales professional, he combines nuanced strategy and real-world tactics to help professionals become more effective, efficient, and happy.

As the President of RockStar Consulting, David focuses on supporting professionals with their social media, networking, and business development skills. While the Director of Training for Ajax Workforce Marketing, the only approved training partner of LinkedIn, he helped develop a coaching program that thousands of professionals and companies have used to share their stories more effectively on LinkedIn.

You can find more of his unique take on networking, sales, and marketing skills at www.iamdfish.com. He lives next to a beautiful cemetery in Evanston, IL that reminds him to appreciate each day.

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The above article is for educational purposes only. Investment professionals should consult their compliance departments before accessing or implementing any of the marketing ideas, practices or advice found in the DigitalFA. Your use of the DigitalFA website tells us you have read and agreed to our Terms of Service.

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One Response to Why You Should Care that LinkedIn Bought Newsle

  1. David this tool in my opinion is invaluable for financial advisors. It uncovers terrific and timely opportunities to creatively reach out 1-to-1 to your connections and engage. I sure hope Newsle stays intact given the recent LinkedIn acquisition. My guess is we will lose the other connectivity options (i.e. Facebook) that they currently offer.

    Stephanie
    http://www.wiredadvisor.com

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