Digital Trends That Should Matter To Advisors


Jul 8 • Strategies • 6516 Views • No Comments

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As boomer adoption of technology increases and advisors prepare for the next generation of tech savvy wealth accumulators advisors can view this as a threat or opportunity. The only certainty is that what worked in the past will not work in the future.

Mobile, In the Cloud, Crowdfunding, Crowdsourcing, Outsourcing on the go, Social Media, Social Networking, Big Data and Cool Apps are but a few of the trends known today that will impact the financial advisory practice of the future.

As the seismic shift from digital immigrant to digital native occurs advisors will have to deal with a generation of investors demanding full transparency on what something costs and a digital delivery system that makes it available when they want it delivered.

One of these delivery systems is Crowdfunding. Advisors should be preparing themselves for the challenges and opportunities for their high-net-worth clients the Jumpstart Our Business Startups (JOBS) Act, signed into law in April 2012, will bring. Not to mention for the first time non-accredited investors will be able to invest in Crowdfunding raising additional questions for advisors to answer. Not to mention the need to make sure you know where “all” of your client’s assets are domiciled. Whether you agree with the SEC guidelines is immaterial – it’s the law!

If you are unfamiliar with the JOBS Act, or simply ignoring it, the following blog by Darryl Burma “Why Crowdfund Investing Matters to Financial Advisors” is well worth the read as it may save you a lot of time and counseling with your client’s down the road.

D. Bruce Johnston

My mission is to provide affordable technology driven transformational distribution strategies for solopreneurs, entrepreneurs, small businesses and sales and marketing organizations – with particular attention to the financial services industry.

I have been acknowledged as a senior leader capable of recognizing and analyzing trends early in their cycle; creating and implementing an appropriate strategy to capitalize on those trends; and skilled at providing ROI measurement to determine the efficiency and cost effectiveness of those campaigns.

Early to recognize the advantages social media would bring to investment managers, Registered Investment Advisors (RIAs) and Financial Advisors I have been fortunate to have been asked to speak at several industry events and am quoted often in the press on matters dealing with social media and the financial services industry.

This skill set of “early trend recognition” helped me to win the Institutional Investor Fund Marketer of the Year Award.

Thank you for taking the time to visit and I look forward to discussing with you how creating a targeted marketing program can drive awareness and interest in your product or service.

Specialties: Marketing Automation; Marketing Automation Strategy; Social Media; Social Media Strategy; Thought Leadership.

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The above article is for educational purposes only. Investment professionals should consult their compliance departments before accessing or implementing any of the marketing ideas, practices or advice found in the DigitalFA. Your use of the DigitalFA website tells us you have read and agreed to our Terms of Service.

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