A growing number of financial professionals are finding success with content marketing. Authored content is helping professionals in all fields reach more people and grow their influence. Greater interaction leads to more relationships and added business opportunities.
There are plenty of reasons content marketing should become part of your email and social media marketing strategies right away. Creators of custom content are perceived differently.
- Stay top of mind: 61% of people feel better about a company that delivers custom content (www.marketingtechblog.com)
- Provide helpful and valuable information: 78% of people believe that businesses providing custom content want to build good relationships (www.mcmurrytmg.com). Really, isn’t that what this is all about.
- Tell your story, not your pitch: 7 in 10 people would prefer to learn about a company from articles, not ads (www.marketingtechblog.com)
- Be where your clients and prospects are: Social media accounts for nearly ¼ of time spent online.
- Build your network, build your influence: Interesting content is one of the top reasons people engage with a brand socially.
Content Marketing should be a part of your strategy. Begin creating and sharing good content now.