Content Marketing for Financial Professionals


Jan 10 • Content Marketing • 7145 Views • 1 Comment

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A growing number of financial professionals are finding success with content marketing. Authored content is helping professionals in all fields reach more people and grow their influence. Greater interaction leads to more relationships and added business opportunities.

There are plenty of reasons content marketing should become part of your email and social media marketing strategies right away. Creators of custom content are perceived differently.

  1. Stay top of mind: 61% of people feel better about a company that delivers custom content (
  2. Provide helpful and valuable information: 78% of people believe that businesses providing custom content want to build good relationships ( Really, isn’t that what this is all about.
  3. Tell your story, not your pitch: 7 in 10 people would prefer to learn about a company from articles, not ads (
  4. Be where your clients and prospects are: Social media accounts for nearly ¼ of time spent online.
  5. Build your network, build your influence: Interesting content is one of the top reasons people engage with a brand socially.

Content Marketing should be a part of your strategy. Begin creating and sharing good content now.

Charlie Van Derven

Charlie Van Derven is a Managing Partner at Social Advisors. He advises businesses, organizations, and individuals on how to use social media networks to gain introductions, build relationships, deliver value, and create business opportunities. A 12 year veteran of the financial services industry, he provides digital marketing solutions; from developing advisor website strategy for large wirehouse clients to personalized social media coaching. Charlie is dedicated to helping financial advisors successfully leverage social network potential.

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The above article is for educational purposes only. Investment professionals should consult their compliance departments before accessing or implementing any of the marketing ideas, practices or advice found in the DigitalFA. Your use of the DigitalFA website tells us you have read and agreed to our Terms of Service.

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One Response to Content Marketing for Financial Professionals

  1. Ashlee Chu says:

    I always knew building relationships is the foundation of great content marketing however, I had no idea that 78% of people (i.e. readers, future clients) also agreed. Interesting.

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