Twitter 101 for Financial Advisors


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If you’re still on the sidelines about Twitter this excellent article by TheDigitalFA Thought Leader Amy Sitnick may change your mind. This excellent blog post originally appeared in the SEI Advisor Network and contains a tremendous amount of solid information and links to additional supporting information to get your tweets started off on the right foot.

From my meetings with advisors I can assure you that adoption of Twitter by advisors is accelerating dramatically. As firms begin allowing their advisors to post articles that help build their online persona these advisors are looking to Twitter as the resource to provide them a never ending tweet stream of solid information.

Oh, and don’t forget to follow us @TheDigitalFA.

Today I tell you why you shouldn’t be afraid and how Twitter can be useful to you.

So, what the heck is Twitter anyway?

Good question. Courtesy of Wikipedia: Twitter is an online social networking and microblogging service that enables users to send and read “tweets,” which are text messages limited to 140 characters.

In plain English, Amy McIlwain of Financial Social Media uses the analogy that Twitter is like a “cocktail party,” and that’s true. You can mix and mingle with anyone – meaning individuals, companies, publications, and more. And unlike Facebook or LinkedIn, you don’t need to be “friends” or “connected” to the companies or individuals to interact with them.

Twitter may also seem a little intimidating because it has its own unique terminology – tweets, retweets, hashtags, etc. It’s all defined for you right here.

But without trying it out, Twitter may continue to spook you. My suggestion is to create a personal profile for yourself and just play with it. Learn the lingo by following companies and brands that interest you. You don’t have to tweet a thing; just “listen” and see what conversations are taking place – that’s the first step in getting started with any social media platform.

Here’s a great article that features “Five Tips to Help You Fall in Love with Twitter.”

Email overload? Try Twitter.

So why use Twitter? I’m always hearing from advisors that they get too much email (I feel the same way, by the way). Chances are, the very same trade publications, news sources, and companies that send you email updates use Twitter. That means, if you download the Twitter app to your mobile phone or tablet, or access it from a browser on your computer, you can go there to get your news, rather than junking up your email box (a junky email account keeps me up at night).

Here are the Twitter accounts of a few publications that you might want to follow on Twitter:

And then there are investment companies. Look up the providers that you work with in the Twitter search box and then follow their profiles. And of course, we invite you to “follow” SEI:

And just for fun, here are some other brands that have been deemed best brands to follow that might provide some entertaining and newsworthy updates.

Organizing Your Twitter feed into lists

Once you start following more and more accounts, you’ll want to organize them in a meaningful way to help you keep track of them. You can do that by using Twitter lists. By doing so, if you only want to hear news from financial planning associations or sports teams or celebrity news – hey, I won’t judge you, this is your personal Twitter account – you can put them into individual lists and only view that type of news. It’s like a “filter” and lately, this has been one of my favorite Twitter features.

Are Advisors Using Twitter?

I’ve suggested in this article that you get started first using Twitter by setting up a personal account. However, some advisors are using Twitter quite successfully to connect with clients and prospects. Stephanie Sammons of Wired Advisor offers advisors tips on using social media for business, including this article on building a professional profile – the absolute first step in using Twitter for business.

I hope that this article took some of the fear out of Twitter. In a future post, I’ll offer additional best practices for setting up your Twitter profile. And if you are an active Twitter user, I’d love to hear your experiences – why you think it’s useful and if you’re using it for personal or business purposes.

Amy L. Sitnick

Amy Sitnick is a Senior Marketing Manager for the SEI Advisor Network, a leading provider of investment, technology and practice management services for independent financial advisors nationwide.

Amy is responsible for the overall social media marketing strategy for the SEI Advisor Network, including:

- Writing and planning for our blog,

- Launching Twitter, Facebook, and LinkedIn.

- Developing interesting content that people really want to read and share.

- Consulting with advisors on using social media in their practices.

Having been with SEI for six years, Amy has held assisted with many areas of marketing communications exclusively for the financial advisor market. For example, Amy has planned and executed full marketing campaigns with components including email, print, web, video, webinars and more.

Prior to joining SEI, Amy was the Marketing Manager for SES Advisors, a boutique consulting firm that helps closely-held companies and their shareholders achieve liquidity and plan for business succession using employee stock ownership plans (ESOPs) and served as Special Projects Manager for the International Visitors Council of Philadelphia.

Amy earned a B.A. in Spanish Language and Culture from the University of Pittsburgh, and her M.A. in Political Science with a focus on International Relations from Villanova University. She also completed coursework on Marketing Management of Financial Services at The American College of Financial Services.

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The above article is for educational purposes only. Investment professionals should consult their compliance departments before accessing or implementing any of the marketing ideas, practices or advice found in the DigitalFA. Your use of the DigitalFA website tells us you have read and agreed to our Terms of Service.

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